Newsletter - ADDvantage Using Video Can Make you a Better Tennis Player 12:00:00 AMWe have heard the stories of Steph Curry and Kobe Bryant spending hours and hours after practice in the film room. We see quarterbacks on the sidelines reviewing video during the game immediately after a scoring drive to better understand the defense&#8217;s weaknesses and understand what worked and didn&#8217;t.The Heart of the Matter 12:00:00 AMThe following is not the Vice President&#8217;s Message that I had expected to share this month, but circumstances are such that USPTA members deserve explanations about the status of the agreement with the USTA regarding accreditation. <br><br>For more than a year, USPTA has touted the merits of the USTA&#8217;s involvement to raise coaching standards in the US.The Tennis Teaching Professional in 2025 12:00:00 AMWhat will a tennis professional look like in 2025? What skills will they need? Who will their employers be and what will set them apart from the other sports professionals? Understanding where the industry is now and considering the following ideas might just assist you in positioning your career for 2025. <br><br><div>The game of tennis has evolved, and we have become a lot smarter about data, performance, trends, tactics, etc.Decades of Service to Hawaii’s Tennis Community 12:00:00 AMFrom teaching on an air force base to coaching for a unique high school athletic program to starting his own club, Ty Aki has had many unique ventures in his decades of teaching in Hawaii.<br><br>Aki is a USPTA professional who currently teaches women&#8217;s tennis at Chaminade University of Honolulu and is the tennis instructor at The Pacific Club in Honolulu. Aki has a long history as a tennis-teaching professional.Courts of Dreams 12:00:00 AMFor those of you who are movie buffs, you recall the classic film, &#8220;Field of Dreams&#8221; with Kevin Costner. From it came one of the iconic phrases that is now part of our everyday lexicon: &#8220;build it and they will come.&#8221; Clearly in the case of Lake Nona, that is indeed what is happening.<br><div><br></div><div>According to Tavistock, Lake Nona is now the fourth fastest growing community in the United States.Love your Logo 12:00:00 AMHere at NetKnacks, we have focused&nbsp;&nbsp; &nbsp;on providing tennis awards, apparel, and promotional items to the tennis industry since 1990. Like you, we are tennis players, tennis fans and supporters of the mission to grow the sport.Are Taller Servers Taking Over the Game? 12:00:00 AM<div>Bill Tilden is often considered one of the greatest players of all time. Tilden ended his career with 21 Grand Slam titles.Wishes Granted, Lives Changed by a USPTA Pro Through 20 Years of Fundraising 12:00:00 AM<div>She&#8217;s been a USPTA professional since 1989 but has been a part of something bigger since 1998.</div><div><br></div><div>A personal struggle coupled with a USPTA initiative motivated Brenda Mertz to start a Lessons for Life fundraiser in the Sarasota, Fla. area.</div><div><br></div><div>&#8220;In 1998, when the USPTA asked us to give away one of our lessons&#8217; monies to the American Cancer Society and they were gonna help a national charity, that year I happened to get cancer,&#8221; Mertz said.Creating Your Teaching Methodology 12:00:00 AM<div>It&#8217;s fair to say that there are many ways to teach and to develop a competitive player. By looking at the pro rankings, we will see players with a wide variety of backgrounds and stories.Happy Spring 12:00:00 AM<div>Happy spring everyone! I hope your 2019 started off with many successful programs and lessons at your courts regardless of the size and scope of your facility.</div><div><br></div><div>Exciting news greeted us at our January board meeting as the USTA announced USPTA had received full accreditation. This will now elevate our organization as the global leader in educating and certifying highly qualified tennis professionals.The Wilson CLASH Hype Is Real 12:00:00 AM<div>The excitement swirling around the Wilson Clash racquet isn&#8217;t just hype, it&#8217;s backed by an incredibly unique playing experience for anyone who picks it up. <br></div><div><br></div><div>As was the case this past spring when Wilson tour players play tested it before the BNP Paribas Open at Indian Wells.</div><div><br></div><div>&#8220;It&#8217;s a new feeling I&#8217;ve never felt before,&#8221; said 15th ranked ATP player Stefanos Tsitsipas.CMAA Partnership 12:00:00 AM<div>Over the past several years within this column, I have commented regularly about how vital our relationship is with Club Management Association of America (CMAA). And as most USPTA members know, the fourth core pillar of our strategic plan is &#8220;being strongly aligned with our allied organizations.&#8221; Along with the USTA, there is no partnership more critical to our professionals than that of CMAA.5 Things I Would Tell My Younger Self 12:00:00 AMI spent 20 years at the same beautiful private club in Northern California. The first year at the club,&nbsp; I was the head tennis professional.Sports Psychology for Kids - Fun, Effort and Self-Confidence. 12:00:00 AM<div>The fundamentals, principles and skills of sports psychology should be the foundation of youth tennis from the very beginning when kids start to play sports. We believe that means starting from ages 5-6 and building on those basic skills through ages 7-12.We Are Family 12:00:00 AM<div>One of the definitions of family in the Merriam-Webster reads like this: &#8220;A group of people united by certain convictions or a common affiliation: FELLOWSHIP.&#8221; By this definition, it is very simple to say that the members and divisional and national staff are truly a family. Sure, we all have a passion for the sport of tennis.Through the Strings: How Tennis Fueled Roger Crawford to Aim High 12:00:00 AM<div>For 30-year USPTA Professional Roger Crawford, the odds have always seemed stacked against him. Born with a physical challenge that affected all four of his limbs from the elbows and knees down, Crawford could have let his disability limit him.Create Your Path to New Players 12:00:00 AM<div>I think every club has a program for recruiting new adult tennis players. How they find your tennis program may be different everywhere.</div><div><br></div><div>Many tennis pros count on their members to reach out to them.Remembering Rosemary Luther DeHoog 12:00:00 AM<div>Rosemary Luther DeHoog, former president of USPTA Eastern, passed away on October 25, 2018 after a brave battle with cancer. Rosemary&#8217;s tennis career spanned over five decades as a player and as an instructor.5,920 12:00:00 AM<div>Anyone got any idea what this number means? And, why would I title my message with it? <br></div><div><br></div><div>As everyone knows, we require our members to take 12 hours or six credits of education every three years. We started this program back in 2014 with the expressed purpose of elevating the standards of our tennis-teaching professionals and coaches (our mission).The Future of Subsurface Irrigation is Here 12:00:00 AM<div>Did you know that 3 of every 4 clay courts that are built today are constructed with sub-surface irrigation? In the 1990&#8217;s, the concept of HydroCourt transformed the clay court industry. It was adapted early on in places like Florida and Southern California, but now is being utilized around the world in every climate imaginable.A Decade of Teaching Experience at the Age of 25 12:00:00 AM<div>When he started teaching tennis, it was just for community service hours during summer vacation. He loved the sport, but teaching wasn&#8217;t something that came easily for him in the beginning.</div><div><br></div><div>&#8220;To be honest, my first summer doing this was pretty rough when I was 15,&#8221; Julian Danko said.What’s Next? 12:00:00 AMIt is common knowledge that our beloved industry is not near as healthy as it should be. We have the best game on the planet, yet the metrics for both casual and core players over the past few years are flat to declining.High School Cross Sport Athletes 12:00:00 AM<div>Today&#8217;s high school athletes are encouraged to specialize in one specific sport, but, as we know, to be a well-rounded athlete it is important to play multiple sports. Skills gained from different sports enhance an athlete&#8217;s overall ability and talent.Mind your P’s for Perfecting Play 12:00:00 AM<div>While I&#8217;ve been teaching tennis for seven years and have been certified for three years, I&#8217;ve been playing and coaching tennis for 27 years. As a USPTA certified professional, I&#8217;ve been working within the youth tennis program for the USTA Mid-Atlantic Section in Woodbridge, Virginia and its&#8217; affiliate, TGA.Keep it Simple 12:00:00 AM<div>Keep it Simple. How often have we all heard this statement when teaching our students new techniques or even if we are working with a beginner for the first time? I have been teaching for more than 40 years and have been exposed to many different styles and approaches in communicating, educating and delivering instructions.Why your Racquet Sports Facility Should Consider Adding Platform Tennis! 12:00:00 AM<div>Platform Tennis, with its multigenerational appeal, has been exploding across the country over the past 10 years. Platform tennis, which is affectionately known as &#8220;paddle,&#8221; by its enthusiastic followers, is a fun, exciting, fast-paced game which is easy to learn but uniquely challenging to those with advanced racquet skills.No Coil Characteristic and Screen 12:00:00 AM<div>How many coaches have experienced this?&nbsp; A player arrives for a lesson and announces their intention of learning to swing and serve like their favorite player. The coach goes to work, offering analysis and technical cues in hopes of bridging the gap between their student and the generational athlete they hope to emulate.Up Your Game with Continuing Education 12:00:00 AM<div>Continuing education in any field is paramount to success. Every industry evolves and changes, so why should tennis be any different?&nbsp; In order to stand out, pros need to evolve and grow with the industry.