Newsletter - ADDvantagehttp://www.addvantageuspta.com/default.aspx?act=newsletter.aspx&category=ADDvantageen-us2018-05-26T03:07:13.6144602-05:00Is Your Pro USPTA Certified?http://www.addvantageuspta.com/default.aspx?act=newsletter.aspx&category=ADDvantage&newsletterid=17605/1/2018 12:00:00 AMIf you watched any of the Delray Beach Open in February, you may have seen several USPTA produced commercials that promoted our association. At the end of each spot, we served up a question that was targeted for consumers: is your pro USPTA certified? The intent was to encourage those who seek instruction or who work with a tennis instructor to find a qualified USPTA professional.My Five Fantastic Phrases as a Tennis Coachhttp://www.addvantageuspta.com/default.aspx?act=newsletter.aspx&category=ADDvantage&newsletterid=17685/1/2018 12:00:00 AMWhat are your &#8220;go to&#8221; phrases as a tennis teacher? Everyone can reflect and come up with phrases they call out frequently to their students when they are on the court teaching; those important reinforcing words that trigger the successful execution of a tennis stroke, or strategy. I&#8217;ve enjoyed reflecting on my 34 year career, and determining mine.Seven Takeaways from Halep’s Ascension to World No. 1http://www.addvantageuspta.com/default.aspx?act=newsletter.aspx&category=ADDvantage&newsletterid=17675/1/2018 12:00:00 AMSimona Halep&#8217;s rise to the WTA world No. 1 ranking (March 2018) has been a long journey that saw the Romanian constantly improve her game as she climbed her way up the rankings.Why A Lesson Plan Is Needed!http://www.addvantageuspta.com/default.aspx?act=newsletter.aspx&category=ADDvantage&newsletterid=17665/1/2018 12:00:00 AMRecently one of my good buds was hired as a part-time tennis-teaching professional at a nearby facility. His first assignment was to team teach with one other pro with a class of beginning adults.What Does 120 MPH Really Mean?http://www.addvantageuspta.com/default.aspx?act=newsletter.aspx&category=ADDvantage&newsletterid=17655/1/2018 12:00:00 AMAs tennis players watch matches on TV, most commentators tell us how fast balls are hit -- serves going 120 mph, backhands going 100 mph. We can even see the ball speed display on TV and use it to judge the quality of the hit.A Culture of Collaborationhttp://www.addvantageuspta.com/default.aspx?act=newsletter.aspx&category=ADDvantage&newsletterid=17695/1/2018 12:00:00 AMRecently, I received a text message from my friend USPTA Professional Jose Rincon, who is a director of tennis in Port St. Lucie, Florida.Moving Forwardhttp://www.addvantageuspta.com/default.aspx?act=newsletter.aspx&category=ADDvantage&newsletterid=17625/1/2018 12:00:00 AMHi Everyone! I hope you are all having a great spring season wherever you are located. I am very excited that I was selected to be a new national board member for the USPTA.CEO Column - Why Accreditation?http://www.addvantageuspta.com/default.aspx?act=newsletter.aspx&category=ADDvantage&newsletterid=17524/1/2018 12:00:00 AMSome of you may have seen the press release issued by the USTA back in December which announced that as the governing body, they were going to be accrediting organizations or institutions in our sport that certify and provide continuing education to tennis coaches and pros. Or you may have read in last month&#8217;s Tennis Industry Magazine the interview with Scott Schultz of the USTA about accreditation.Our Voice, Our Associationhttp://www.addvantageuspta.com/default.aspx?act=newsletter.aspx&category=ADDvantage&newsletterid=17544/1/2018 12:00:00 AMAs my journey on the national board begins, I would like to say what an honor it is to represent you, our <b>US</b>PTA membership. The <b>US</b>PTA has a great past, is currently in a strong position, and the future is even more amazing.The Huge Potential POP Tennis Has for You and Your Facilityhttp://www.addvantageuspta.com/default.aspx?act=newsletter.aspx&category=ADDvantage&newsletterid=17554/1/2018 12:00:00 AMPOP Tennis is the sport for the people&#8212;ALL PEOPLE. It&#8217;s a sport that can be played by everyone, no matter what their athletic ability and skill level.Why Should You Become a Master Professional?http://www.addvantageuspta.com/default.aspx?act=newsletter.aspx&category=ADDvantage&newsletterid=17564/1/2018 12:00:00 AMDuring each World Conference, there is a Master Professionals meeting.&nbsp; In 2017, there were about 30 of us in attendance.Tips for Tennis Parentshttp://www.addvantageuspta.com/default.aspx?act=newsletter.aspx&category=ADDvantage&newsletterid=17574/1/2018 12:00:00 AMI have been coaching tennis for over 25 years. I have seen so many talented kids quit the game.State of the Union-Wheelchair Tennishttp://www.addvantageuspta.com/default.aspx?act=newsletter.aspx&category=ADDvantage&newsletterid=17594/1/2018 12:00:00 AMThis has indeed been a monumental year for wheelchair tennis in the United States. In October of 2016, a new team was put in place to succeed Dan James, former national manager of USTA wheelchair tennis.Disrupting the Marketplace: How Nike Continues to Push the Envelopehttp://www.addvantageuspta.com/default.aspx?act=newsletter.aspx&category=ADDvantage&newsletterid=17584/1/2018 12:00:00 AMListen to the voice of the athlete. When you can understand the product needs and the wants of the athlete, then you will be able to sell the product to the consumer and create demand.Preparing for the Futurehttp://www.addvantageuspta.com/default.aspx?act=newsletter.aspx&category=ADDvantage&newsletterid=17483/1/2018 12:00:00 AMFive years ago, a group of tennis-teaching professionals walked into the 2013 USPTA World Conference at the Hyatt Regency Grand Cypress in Orlando, Florida wearing orange shirts. Vibrant and young, the group made their presence known and many began to take notice of&nbsp; the USPTA U30.Play Tennis Month Rallies the Tennis Industry!http://www.addvantageuspta.com/default.aspx?act=newsletter.aspx&category=ADDvantage&newsletterid=17513/1/2018 12:00:00 AMThe USPTA and industry partners are working together to promote May as &#8220;Play Tennis Month&#8221; to help showcase the sport of tennis and it&#8217;s associated health benefits. <br><br>Thousands of tennis programs and events will be held around the country, with a goal of helping to get people moving and playing tennis, the No.Why There Are No Key Points in Tennishttp://www.addvantageuspta.com/default.aspx?act=newsletter.aspx&category=ADDvantage&newsletterid=17453/1/2018 12:00:00 AM<div class="NSNewsletterText">Some tennis coaches and players believe that winning certain key points in a match are the difference between winning and losing. Conventional wisdom has typically held that if you win certain points during a match, your odds of a victory are greatly enhanced.Why are U30’s so important?http://www.addvantageuspta.com/default.aspx?act=newsletter.aspx&category=ADDvantage&newsletterid=17463/1/2018 12:00:00 AMIt is no secret that the tennis industry is getting older. From manufacturer&#8217;s reps to USTA Adult League players, to members of our association, the numbers continue to be deeply concerning.Unveiling the Secrets of Great Preparationhttp://www.addvantageuspta.com/default.aspx?act=newsletter.aspx&category=ADDvantage&newsletterid=17403/1/2018 12:00:00 AMA server pulls the returner off the court with a wide serve and then knifes a perfect crosscourt volley&#8230;points over right?&nbsp; Wrong, the player returning that serve is already there covering that would-be winner and firing a down-the-line passing shot. How did he prepare and cover that shot so quickly?&nbsp; As it turns out, it&#8217;s more than just anticipation and speed of foot, it is the culmination of several factors that have contributed to this player&#8217;s ability to excel in coverage and preparation.Unveiling the Secrets of Great Preparationhttp://www.addvantageuspta.com/default.aspx?act=newsletter.aspx&category=ADDvantage&newsletterid=17473/1/2018 12:00:00 AMA server pulls the returner off the court with a wide serve and then knifes a perfect crosscourt volley&#8230;points over right?&nbsp; Wrong, the player returning that serve is already there covering that would-be winner and firing a down-the-line passing shot. How did he prepare and cover that shot so quickly?&nbsp; As it turns out, it&#8217;s more than just anticipation and speed of foot, it is the culmination of several factors that have contributed to this player&#8217;s ability to excel in coverage and preparation.#Givingbackhttp://www.addvantageuspta.com/default.aspx?act=newsletter.aspx&category=ADDvantage&newsletterid=17503/1/2018 12:00:00 AMSo here I am, fresh off the national board meeting of 2018. It is going to be a big year for the USPTA and as members, you can be assured that this team will be working hard for you and working to make the USPTA the best organization it can be.<br><br>When I was asked to write this article, I thought what should I write about?&nbsp; After thinking about it a few days, it became clear.Leaving our Footprinthttp://www.addvantageuspta.com/default.aspx?act=newsletter.aspx&category=ADDvantage&newsletterid=17493/1/2018 12:00:00 AMIn this day and age, when we hear the word &#8220;footprint,&#8221; it&#8217;s usually preceded by the word &#8220;carbon.&#8221; This carbon footprint is about our environmental or ecological impact on Earth and its natural resources. And although our carbon footprint is important, I would argue that for a tennis professional, it may not be our most important footprint that we will leave on this planet.What do our Adult Students Expect From us?http://www.addvantageuspta.com/default.aspx?act=newsletter.aspx&category=ADDvantage&newsletterid=17345/26/2017 12:00:00 AM<div>JUNE 2017 -- As tennis pros, we need to be very understanding and empathetic of the adult players we teach and coach.<br><br>Our adult students expect the following from us:<br><br></div><div>1. &nbsp;Commitment to lifelong learning &#8211;&nbsp;Lifelong learning is a hallmark of a profession as a whole and a professional.The Trouble with Technique – How to Improve Junior Developmenthttp://www.addvantageuspta.com/default.aspx?act=newsletter.aspx&category=ADDvantage&newsletterid=17335/25/2017 12:00:00 AM<div>JUNE 2017 -- When a young junior student shows up for her first lesson, it is typical for the pro to hit with her a bit to see how she is hitting the ball. Then the pro will go over how to hit a forehand and proceed to feed balls to the student to let the individual practice the technique that the pro was demonstrating.A Weekly Tribute to Our Troops Tennis Thanks the Troops’ Veterans Adaptive Tennis Clinichttp://www.addvantageuspta.com/default.aspx?act=newsletter.aspx&category=ADDvantage&newsletterid=17275/9/2017 12:00:00 AM<font face="Arial">May 2017 -- I decided to start playing tennis to get active and lose weight,&#8221; says Carol Janssens, as she walks across the tennis court. Carol, a Navy veteran of 21 years, has just finished an hour-long tennis lesson with fellow veterans at East Potomac Tennis Center in Washington, D.C.