March 2017 -- Last September, the USPTA was thrilled to announce a comprehensive endorsement relationship with arguably the biggest name in the racquet sports industry – Wilson. For the last four months, both Wilson and the USPTA have been gearing up so that beginning in 2017 they could hit the ground running with a variety of initiatives that should be exciting to the membership.
Equipment contracts are now being offered to those who qualify based on the ability of USPTA members to help drive sales of racquets, strings, grips, bags and 10U equipment. In addition, Wilson announced the development of a new ball specifically made for the USPTA, the Wilson Ultra USPTA All Court that arrived in inventory in early January. This ball was developed with the USPTA Professional in mind, to be durable for both hard court play yet equally playable for indoor or clay courts. Yes, you heard that right: this product can be played on any court surface with the desired results of an extra duty or regular duty felt.
How is this possible, you ask? Because of a unique combination of woven and wool felt that does not fluff up on moist clay court and also lasts incredibly long on a hard court. The playability is outstanding. And you only have to buy one SKU if your facility happens to be multisurface. What a concept! In addition, the logo is slightly larger than previous Wilson logos, which means the proprietary ink can better penetrate the felt, contributing to longer logo wear. The USPTA logo will be included on the ball, which will help market the USPTA brand to consumers all across the country.
“Trust me, as an avid player myself and having introduced the Wilson US OPEN ball to the marketplace in 1992 when I was employed at Wilson, I know a little something about tennis ball performance,” said John Embree, USPTA CEO. “As a result, I can heartily put my stamp of approval on this product. You will not be disappointed. Wilson Sporting Goods is known for making a quality tennis ball. The Ultra ALL Court ball follows in that fantastic tradition.”
While it would be ideal if all members could playtest the product before ordering, that may not be possible. Reps have samples and are prepared to seed a can or two to members as they make their rounds in their respective territories, but it may be a challenge to get it quickly to every member.
“You should feel confident changing over your current orders to this particular product, even if you are currently with another brand,” Embree said.
In an effort to make the transition to the Wilson Ultra USPTA ball, Wilson has an incredibly generous 16+4 introductory offer that ensures special pricing for 2017. Visit uspta.com/Wilson or contact your local Territory Manager for details. This offer is good through March 15.
Finally, you should be aware that the more the USPTA does to get behind the sales of this product, the more the association is rewarded financially.
“Wilson deserves our support for making the commitment to produce a tennis ball just for the USPTA and the pro/specialty market,” said Embree. “And they did so in a truncated timeline which was a feat unto itself. You will not see this ball in distribution in any sporting goods stores or mass merchants. It is for us and for us alone.”
Thank you in advance for embracing all of the products being offered by our new partner. Contact your local Wilson territory manager for more information and how to order the Wilson Ultra USPTA All Court tennis ball.