Newsletter - ADDvantage Reasons to Attend the USPTA World Conference 12:00:00 AM<font face="Arial">July 2016 -- Every year, USPTA puts on the premier event in the tennis industry at the World Conference. No other event brings together tennis-teaching professionals and coaches, manufacturers and industry representatives like this annually.World Conference Looks to Expand Role of Technology in Indian Wells 12:00:00 AM<font face="Arial">July 2016 -- At last year&#8217;s World Conference, USPTA connected tennis industry professionals and <span class="Apple-tab-span" style="white-space: pre;"></span>experts from all over the world. Using technology during the event made information easily accessible and communication quicker than ever.Meet Some 2016 Featured Speakers 12:00:00 AM<font face="Arial">July 2016 -- <font><b>Lorena Martin, Ph.D., USPTA, is an applied behavioral scientist, quantitative methodologist, and exercise physiologist who specializes in the use of statistical methods in health behaviors and sports performance.&nbsp;</b></font></font><div><font face="Arial"><br></font></div><div><font face="Arial"><i><b>What is sports analytics and how did you become interested in it?<br></b></i>The science of analyzing datacollected from the athlete&#8217;s on- and off-court performance to gain insight anda competitive advantage is what sports analytics is all about.Things to do Around Indian Wells 12:00:00 AM<font face="Arial">July 2016 -- The Coachella Valley offers everything from shopping to museums to casinos. This region is also a magnet for nature lovers.Whys and Hows of Personal Branding 12:00:00 AM<font face="Arial">July 2016 -- <font>As USPTA is encouraging all&nbsp;teaching professionals to get their six credits through the professional development program, it&#8217;s important to understand the bigger picture &#8211; that professional development builds a teaching professional&#8217;s personal brand. So why is personal branding important?</font></font><div><font face="Arial"><br></font></div><div><b><font face="Arial">Job Demand</font></b></div><div><font face="Arial">As continuing education/professional development is becoming more mainstream in the business world, the same can be said in the tennis industry.Adding Time and Focus to Tennis Instruction 12:00:00 AM<font face="Arial">July 2016 -- The challenge for me as an instructor is to understand why it is so hard for a tennis player to move beyond the 3.5 level. Beginning students seem to move quickly to 3.0.TGA’s New Tennis Center Opens Doors for USPTA Professionals 12:00:00 AM<font face="Arial">July 2016 -- As a global leader in aerospace and health care/biotechnology, Houston is no stranger to innovation. Texans think big.Guinness World Record Tennis Challenge for ThanksUSA 12:00:00 AM<font face="Arial">June 2016 -- A heart of gold, an indomitable spirit, and a rigorous workout regimen - those are the ingredients 61-year-old USTA official and competitive tennis manager Bonnie Vona is depending on to propel her through a daunting 72-Hour Tennis Marathon Challenge in support of military families.</font><div><font face="Arial"><br>The Virginia mother of two women, one of whom is a First Lieutenant in the Army, is preparing to surpass the Guinness World Record number - 36 - for most consecutive opponents in tennis singles. Vona expects to reach 44 matches at the Montgomery TennisPlex in Maryland.Start Making Plans for the USPTA World Conference 12:00:00 AM<font face="Arial">June 2016 -- The USPTA World Conference is shaping up to be a great event. Speakers and courses are being finalized, parties planned, award winners notified, and buying show organized.Mental Toughness 12:00:00 AM<font face="Arial">June 2016 -- In order to perform at the highest level, mental toughness is one of the key ingredients to being &shy;successful.&nbsp;</font><div><font face="Arial">&nbsp;<br>Recently I had the pleasure and honor to teach and work with Dr.The Tiebreaker Plan 12:00:00 AM<font face="Arial">June 2016 -- We just needed to win one of the tiebreakers and we were in the nationals,&#8221; so comments a competitive 3.5 player. With league tennis, this is the new reality &#8211; you really need to know how to play and win tiebreakers.USPTA Joins PHIT America, a National Campaign Helping America Get More Active, Fit & Healthy 12:00:00 AM<font face="Arial">June 2016 -- USPTA has become a sponsor of PHIT America, a national charity and campaign to fight the &#8220;inactivity pandemic&#8221; that is seriously affecting the health of Americans and our healthcare costs. &nbsp;This non-profit, started by the sport and fitness industry, promotes grassroots programs and new legislation to influence Americans to be more active, fit and healthy through the consumer website</font><div><font face="Arial"><br></font></div><div><font face="Arial"><b>Who is PHIT America?</b></font></div><div><font face="Arial">PHIT America is dedicated to increasing physical activity and fitness to improve the health of all Americans.USPTA Returns to California for Annual World Conference 12:00:00 AM<font face="Arial">May 2016 -- After three long years, the USPTA World Conference is heading back to the West Coast and a brand new location &#8211; the beautiful and serene Indian Wells, Calif. Join us in sunny California at the Hyatt Regency Indian Wells Resort &amp; Spa, Sept.Enhance Your Performance With Compression Apparel 12:00:00 AM<font face="Arial">May 2016 -- F<font>or today&#8217;s tennis player, much of the equipment has changed dramatically from what was considered &#8220;performance&#8221; in the 1980s and 1990s. Racquets have evolved from wooden to carbon fiber to high-end performance materials such as TeXtreme, Balsalt, Aero, Speed and Burn.Master the Power of Doubles Instruction 12:00:00 AM<font face="Arial">May 2016 -- <font>Teaching doubles can and should provide some of the most powerful and useful tools to our students that they can use throughout their lives. A teaching pro should develop a player to be connected to his or her partner, both mentally and physically.Creating Passionate Problem Solvers on the Court 12:00:00 AM<font face="Arial">May 2016 -- A<font>s a coach, what is your greatest joy? Is it seeing your player win a match? Or is it seeing your player utilizing a philosophy you helped foster to confidently change the course of a match that shows his or her love and respect for the game? While each coach approaches this answer personally, I want to suggest that the best way to create tennis players for life is to ensure they understand completely the problem- solving aspect of the game. <br><br>One the greatest joys I find as a coach comes with seeing a player get the point of strategies and drills in such a way that he or she incorporates those strategies and drills into a whole approach to the game, as opposed to using them just to win a particular match.Making a Difference on the Tennis Court – Stories Behind the Faces 12:00:00 AM<font face="Arial">May 2016 -- Si<font>nce its inception in 2006, ThanksUSA has awarded nearly 3,700 scholarships totaling more than $11 million. By partnering with ThanksUSA, USPTA has donated $11,000 to the organization, and its divisions and members have donated more than $65,000 to the general scholarship fund in the last three years.Four Benefits of Attending USPTA Conferences 12:00:00 AM<font face="Arial">April 2016 -- USPTA conferences and workshops are very helpful for tennis pros to better themselves. The first-ever &shy;USPTA Southern U30 conference was a great success thanks to &shy;Marley Woods and Dan Beedle, who organized every detail of this event, and to great speakers from all over the country to share their knowledge.The Ten Commandments of Being a USPTA Professional 12:00:00 AM<font face="Arial">April 2016 -- <font>Having been a teaching professional and in the tennis industry for 35 years, it is amazing all the opportunities that have come my way. With a lot of hard work, a little bit of luck and a lifetime of experiences, you too can achieve your personal dreams.Invest in Yourself 12:00:00 AM<font face="Arial">April 2016 -- <font>There are a lot of articles that discuss how to come up with new programs, market your programs to others, and drills to use with clients, but very few that deal with the future of tennis professionals. When the topic of the future is brought up, many people immediately think it will only be about retirement and financial planning, and those are topics that too few professionals consider.“20 point” Inspection Tool for Youth Tennis 12:00:00 AM<font face="Arial">April 2016 -- <font>When I see great junior players, some of the questions I ask them are, &#8220;Who were your first coaches? Who taught you to play?&#8221; These coaches inspired those players and gave them the foundation for success! Are you that coach? Does your program fill that role? While many clubs run strong and successful junior programs, here are several components that you can use to compare and enhance how you operate today.&nbsp;</font></font><div><ol><li><font face="Arial">Select your 10U coaches based on their ability to communicate, manage the court, and most importantly, connect and have fun with their students.</font></li><li><font face="Arial">Clearly communicate to your coaches the teaching philosophy and teaching progressions you wish to use at your club, and especially within your Foam Ball to Yellow Ball Junior programs.Prince Provides the Largest Sweet Spot in Tennis 12:00:00 AM<font face="Arial">March 2016 -- <font>USPTA official racquet partner, &nbsp;Prince<sup>&reg;</sup> Global Sports is known the tennis world over for its revolutionary racquet technology and design. In 1976, the original Prince Classic changed tennis overnight with a sweet spot that was 50 percent larger than any other racquet available at the time.Changing the Game 12:00:00 AM<font face="Arial">March 2016 -- When Christi Turdo started playing tennis 30 years ago in her hometown of West Palm Beach, Fla., tennis (and life in general) seemed much simpler. There were fewer choices with only a few big brands of the small multi-layered, laminated racquets; the short shorts and the tight-fitting, all-white clothing donned by the men was the standard of the day.Tennis Resources to Launch Improved Website with Unlimited Streaming 12:00:00 AM<font face="Arial">March 2016 -- The world&#8217;s premier search engine for all things tennis is now easier to use, available to stream online, and offers free membership for all USPTA members.</font><div><font face="Arial"><span class="Apple-tab-span" style="white-space:pre"><br></span> recently launched a long overdue overhaul of its website with improved features and a new, clean look. The updated website will be home to thousands of hours of instruction, including lessons, drills, audio seminars, articles, high-speed and slow-motion film, and much more that is related to all levels and aspects of the game of tennis.USPTA Donates $5,000 to ThanksUSA Scholarship Fund 12:00:00 AM<font face="Arial">March 2016 -- <font>In an effort to continue its support of the Tennis Thanks The Troops campaign, USPTA donated $5,000 in January to ThanksUSA&#8217;s scholarship fund. Since partnering with ThanksUSA in 2013, USPTA has donated $11,000 to the organization, and its divisions and members have donated more than $65,000 to the general scholarship fund in the last three years.</font></font><div><font face="Arial"><span class="Apple-tab-span" style="white-space:pre"><br></span>&#8220;The USPTA&#8217;s contribution is a terrific way to start off 2016.