Newsletter - ADDvantage 5 Reasons We Created an App for the USPTA World Conference 12:00:00 AM<font face="Arial">Sept./Oct. 2-16 -- There&#8217;s always a lot going on at the World Conference &#8211; seminars to attend, people to meet and places to go.Promote a Service Return Court 12:00:00 AM<font face="Arial">Sept./Oct. 2016 --<b> </b><font><b>Setting the Scene &#8211;</b>&nbsp;</font>What&#8217;s the second most important shot in tennis? Good question.Sweet 16 Reasons (for Serve ’n Volley in Doubles) 12:00:00 AM<font face="Arial">Sept./Oct. 2016 -- <font>How do you convince baseliners to serve and volley in doubles? Try these &#8220;Sweet 16 Reasons&#8221; to serve and volley.What’s Your Job? Make Tennis Fun! 12:00:00 AM<font face="Arial">Sept./Oct. 2016 -- Last spring I attended the &shy;USPTA Southern Convention at the Standard Club in Johns Creek, Ga., and I can honestly say I&#8217;ve never had so much valuable information squeezed into three days of learning.Competitive Edge: TGA Franchise, Passion for Tennis Give USPTA Pro Advantage in Market 12:00:00 AM<font face="Arial">Sept./Oct. 2016 -- USPTA Professional Stefan Gabler had the passion for teaching and growing his sport, and has found the competitive advantage in his North Carolina market by investing in a TGA Premier Youth Tennis (TGA) franchise.</font><div><font face="Arial"><span class="Apple-tab-span" style="white-space:pre"><br></span>&#8220;Building my own business in the sport I am most passionate about has been very exciting,&#8221; said the Durham-based former television and radio producer who has been a USPTA instructor for a decade.Tennis Marathon Breaks Guinness World Record and Supports ThanksUSA 12:00:00 AM<font face="Arial">August 2016 -- As morning broke on Saturday ofthe Fourth of July weekend, I was completing my 38<sup>th</sup> tennis match,in an attempt to break the Guinness World Record (GWR) for Most ConsecutiveOpponents in Tennis Singles. I was motivated by our military families and by theopportunity to bring attention to ThanksUSA, a non-profit organization thatprovides scholarships to military dependents.</font><p class="MsoNormal" style="margin-bottom: 6pt;"><font face="Arial"><o:p></o:p></font></p><p class="MsoNormal" style="margin-bottom: 6pt;"><font face="Arial">The journey started early in2016 when ThanksUSA and the Montgomery TennisPlex team of Jack Schore, VickiDatlow and Elliott Datlow were brainstorming on an event to bring attention tothe wonderful sport of tennis.Great Speakers on Tap for World Conference 12:00:00 AM<font face="Arial">August 2016 -- For the last few years, USPTAmembers Josh Jorgensen andLevander Kelley have been vyingfor the top spot as the USPTA&#8217;sTop Education Participant. Both makecontinuing education a priority, and theiraccolades are proof of that.International Tennis Hall of Fame Panelists 12:00:00 AM<font><font face="Arial">August 2016 --&nbsp;As a pioneer of women&#8217;s professionaltennis, <b>Rosie Casals</b>won 112 professionaldoubles titles, 12 ofwhich were GrandSlam doubles titles,five with long-timepartner Billie JeanKing. Casals and King were part of theOriginal 9 who signed $1 contracts forthe 10-week tour that finally raisedthe status of women&#8217;s tennis.Q&A with Keynote Speaker Todd Martin 12:00:00 AM<font face="Arial">August 2016 --&nbsp;<b>Todd Martin, CEO of the InternationalTennis Hall of Fame in Newport, R.I., willbe the keynotespeaker at theUSPTA AwardsLuncheon onTuesday, Sept.27.Q&A with Hall of Fame inductee Peter Burwash 12:00:00 AM<font face="Arial">August 2016 --&nbsp;<b>USPTA Master Professional Peter Burwashwill be inducted in the USPTA Hall of Fameat the World Conference in September.He is thefounder andpresident ofPeter BurwashInternational,which for 35years has beenthe world&#8217;slargest tennismanagementcompany operatingin 32 countries.Preview New Products, Services at the USPTA Buying Show 12:00:00 AM<font face="Arial">August 2016 --&nbsp;Be the first to view what&#8217;s newin tennis at the USPTA BuyingShow, Monday, Sept. 26,in Indian Wells, Calif.Silent Auction to Raise Funds for USPTA Foundation 12:00:00 AM<font face="Arial">August 2016 -- The USPTA Silent Auction benefitingthe USPTA Foundationwill once again be held in conjunctionwith the Buying Showduring the World Conference.Past items up for bid included tennisequipment, products and apparel; signedmemorabilia from top tennis stars suchas Roger Federer; event tickets; trips; giftcertificates; and donations from localcompanies in the USPTA World Conferencehost city.Put Your Playing Skills to the Test 12:00:00 AM<font face="Arial">August 2016 -- USPTA Professionals will havethe opportunity to show offtheir playing skills at theUSPTA World Conference inIndian Wells, Calif. The USPTA MastersInvitational, which last year was limitedto qualifiers from the Surface Championships,will be opened up to all currentUSPTA Professionals this year.Good to Great Characteristics of Outstanding Teaching Professionals 12:00:00 AM<font face="Arial">August 2016 -- We can all learn and growby studying and observingwhat great teaching professionalsdo on a daily basis.It is a best practice to identify the characteristicsthat make someone outstandingin their profession and attempt to masterand integrate those qualities into yourdaily routine.7 Reasons to Attend the USPTA World Conference 12:00:00 AM<font face="Arial">July 2016 -- Every year, USPTA puts on the premier event in the tennis industry at the World Conference. No other event brings together tennis-teaching professionals and coaches, manufacturers and industry representatives like this annually.World Conference Looks to Expand Role of Technology in Indian Wells 12:00:00 AM<font face="Arial">July 2016 -- At last year&#8217;s World Conference, USPTA connected tennis industry professionals and <span class="Apple-tab-span" style="white-space: pre;"></span>experts from all over the world. Using technology during the event made information easily accessible and communication quicker than ever.Meet Some 2016 Featured Speakers 12:00:00 AM<font face="Arial">July 2016 -- <font><b>Lorena Martin, Ph.D., USPTA, is an applied behavioral scientist, quantitative methodologist, and exercise physiologist who specializes in the use of statistical methods in health behaviors and sports performance.&nbsp;<br><br></b></font></font><div><font face="Arial"><img src="" style="border:0px solid black;float:Right;" height="200" width="200" alt=""></font></div><div><font face="Arial"><i><b>What is sports analytics and how did you become interested in it?<br></b></i>The science of analyzing datacollected from the athlete&#8217;s on- and off-court performance to gain insight anda competitive advantage is what sports analytics is all about.Things to do Around Indian Wells 12:00:00 AM<font face="Arial">July 2016 -- The Coachella Valley offers everything from shopping to museums to casinos. This region is also a magnet for nature lovers.Whys and Hows of Personal Branding 12:00:00 AM<font face="Arial">July 2016 -- <font>As USPTA is encouraging all&nbsp;teaching professionals to get their six credits through the professional development program, it&#8217;s important to understand the bigger picture &#8211; that professional development builds a teaching professional&#8217;s personal brand. So why is personal branding important?</font></font><div><font face="Arial"><br></font></div><div><b><font face="Arial">Job Demand</font></b></div><div><font face="Arial">As continuing education/professional development is becoming more mainstream in the business world, the same can be said in the tennis industry.Adding Time and Focus to Tennis Instruction 12:00:00 AM<font face="Arial">July 2016 -- The challenge for me as an instructor is to understand why it is so hard for a tennis player to move beyond the 3.5 level. Beginning students seem to move quickly to 3.0.TGA’s New Tennis Center Opens Doors for USPTA Professionals 12:00:00 AM<font face="Arial">July 2016 -- As a global leader in aerospace and health care/biotechnology, Houston is no stranger to innovation. Texans think big.Guinness World Record Tennis Challenge for ThanksUSA 12:00:00 AM<font face="Arial">June 2016 -- A heart of gold, an indomitable spirit, and a rigorous workout regimen - those are the ingredients 61-year-old USTA official and competitive tennis manager Bonnie Vona is depending on to propel her through a daunting 72-Hour Tennis Marathon Challenge in support of military families.</font><div><font face="Arial"><br>The Virginia mother of two women, one of whom is a First Lieutenant in the Army, is preparing to surpass the Guinness World Record number - 36 - for most consecutive opponents in tennis singles. Vona expects to reach 44 matches at the Montgomery TennisPlex in Maryland.Start Making Plans for the USPTA World Conference 12:00:00 AM<font face="Arial">June 2016 -- The USPTA World Conference is shaping up to be a great event. Speakers and courses are being finalized, parties planned, award winners notified, and buying show organized.Mental Toughness 12:00:00 AM<font face="Arial">June 2016 -- In order to perform at the highest level, mental toughness is one of the key ingredients to being &shy;successful.&nbsp;</font><div><font face="Arial">&nbsp;<br>Recently I had the pleasure and honor to teach and work with Dr.The Tiebreaker Plan 12:00:00 AM<font face="Arial">June 2016 -- We just needed to win one of the tiebreakers and we were in the nationals,&#8221; so comments a competitive 3.5 player. With league tennis, this is the new reality &#8211; you really need to know how to play and win tiebreakers.