Newsletter - ADDvantage’s a Wrap 12:00:00 AM<font face="Arial">November/December 2016 -- The boxes are unpacked, reports have been run, surveys reviewed and another World Conference is behind us. Indian Wells was a beautiful location and the 2016 conference was one of our highest attended in recent years with 840 registered attendees.</font><div><font face="Arial"><span class="Apple-tab-span" style="white-space:pre"><br></span>The self-check-in kiosks at registration were a huge success, for both staff and conference attendees.From Touring Pro to Teaching Coach 12:00:00 AM<font face="Arial">November/December 2016 -- Former professional tennis player Mark Woodforde was one of many USPTA members who attended this year&#8217;s World Conference. He&#8217;s best known as one half of &#8220;The Woodies&#8221; in his doubles partnership with Todd Woodbridge.Top Players Take Home Honors in USPTA’s $7,500 Masters Invitational 12:00:00 AM<font face="Arial">November/December 2016 -- The best of the best were on display last week at the &shy;USPTA Masters Invitational, with several of the USPTA&#8217;s top Surface Championship winners taking home a portion of the $7,500 prize money. The second annual USPTA Masters Invitational was held during the USPTA World Conference at the Hyatt Regency Indian Wells Resort &amp; Spa in Indian Wells, Calif.</font><div><font face="Arial"><span class="Apple-tab-span" style="white-space:pre"><br></span>This tournament, which replaced the International Championships, gave USPTA-certified Professionals an added opportunity to showcase their skills and earn more prize money.</font></div><div><font face="Arial"><span class="Apple-tab-span" style="white-space:pre"><br></span>Stefano Ianni of Miami earned the men&#8217;s open singles division title after defeating William Noblitt of Raleigh, N.C., by a final score of 6-3, 6-3.Education, Encouragement Keys to a Successful Career 12:00:00 AM<font face="Arial">November/December 2016 -- <font>In January of 2015, I wrote an article that appeared in Tennis Industry magazine titled &#8220;50 and Fired.&#8221; The article chronicled the travails of being fired from a job I had held for more than 21 years. Some of the territory covered was purely cathartic, but the bulk of the article attempted to do what I have tried to do my whole life, which is to teach others what I have learned.Setteo Supports Grassroots Tennis Business 12:00:00 AM<font face="Arial">November/December 2016 -- Technology and digitization have heavily impacted the professional tennis industry, but this is smoke and mirrors. According to a recent study from MIT, amateur tennis is the second worse digitized sport in the world.The Advantages of Serving American Style 12:00:00 AM<font face="Arial">November/December 2016 -- The sport and science of tennis has been my passion from earliest youth &#8211; as a competitive player, a professional coach, an adjunct university instructor of biomechanics and a tennis research scientist.</font><div><font face="Arial"><span class="Apple-tab-span" style="white-space:pre"><br></span>It is my experience that every tennis professional, myself included, can benefit from ongoing education. In 25 years of gathering and analyzing the only 3D motion analysis library of the world&#8217;s highest ranked professional tennis players in live tournament play, I have discovered that science can reveal hidden information that cannot be detected with the naked eye or with the slowest motion video.</font></div><div><font face="Arial"><span class="Apple-tab-span" style="white-space:pre"><br></span>Sometimes this quantitative data contradicts conventional schools of thought.</font></div><div><font face="Arial"><span class="Apple-tab-span" style="white-space:pre"><br></span>It has been my honor to share the findings from my laboratory with universities, in private consultation with some of the world&#8217;s greatest tennis coaches, with professional athletes, and at USPTA World Conferences and ITA conferences.Top 5 Reasons We Created an App for the USPTA World Conference 12:00:00 AM<font face="Arial">Sept./Oct. 2-16 -- There&#8217;s always a lot going on at the World Conference &#8211; seminars to attend, people to meet and places to go.Promote a Service Return Court 12:00:00 AM<font face="Arial">Sept./Oct. 2016 --<b> </b><font><b>Setting the Scene &#8211;</b>&nbsp;</font>What&#8217;s the second most important shot in tennis? Good question.Sweet 16 Reasons (for Serve ’n Volley in Doubles) 12:00:00 AM<font face="Arial">Sept./Oct. 2016 -- <font>How do you convince baseliners to serve and volley in doubles? Try these &#8220;Sweet 16 Reasons&#8221; to serve and volley.What’s Your Job? Make Tennis Fun! 12:00:00 AM<font face="Arial">Sept./Oct. 2016 -- Last spring I attended the &shy;USPTA Southern Convention at the Standard Club in Johns Creek, Ga., and I can honestly say I&#8217;ve never had so much valuable information squeezed into three days of learning.Competitive Edge: TGA Franchise, Passion for Tennis Give USPTA Pro Advantage in Market 12:00:00 AM<font face="Arial">Sept./Oct. 2016 -- USPTA Professional Stefan Gabler had the passion for teaching and growing his sport, and has found the competitive advantage in his North Carolina market by investing in a TGA Premier Youth Tennis (TGA) franchise.</font><div><font face="Arial"><span class="Apple-tab-span" style="white-space:pre"><br></span>&#8220;Building my own business in the sport I am most passionate about has been very exciting,&#8221; said the Durham-based former television and radio producer who has been a USPTA instructor for a decade.Tennis Marathon Breaks Guinness World Record and Supports ThanksUSA 12:00:00 AM<font face="Arial">August 2016 -- As morning broke on Saturday ofthe Fourth of July weekend, I was completing my 38<sup>th</sup> tennis match,in an attempt to break the Guinness World Record (GWR) for Most ConsecutiveOpponents in Tennis Singles. I was motivated by our military families and by theopportunity to bring attention to ThanksUSA, a non-profit organization thatprovides scholarships to military dependents.</font><p class="MsoNormal" style="margin-bottom: 6pt;"><font face="Arial"><o:p></o:p></font></p><p class="MsoNormal" style="margin-bottom: 6pt;"><font face="Arial">The journey started early in2016 when ThanksUSA and the Montgomery TennisPlex team of Jack Schore, VickiDatlow and Elliott Datlow were brainstorming on an event to bring attention tothe wonderful sport of tennis.Great Speakers on Tap for World Conference 12:00:00 AM<font face="Arial">August 2016 -- For the last few years, USPTAmembers Josh Jorgensen andLevander Kelley have been vyingfor the top spot as the USPTA&#8217;sTop Education Participant. Both makecontinuing education a priority, and theiraccolades are proof of that.International Tennis Hall of Fame Panelists 12:00:00 AM<font><font face="Arial">August 2016 --&nbsp;As a pioneer of women&#8217;s professionaltennis, <b>Rosie Casals</b>won 112 professionaldoubles titles, 12 ofwhich were GrandSlam doubles titles,five with long-timepartner Billie JeanKing. Casals and King were part of theOriginal 9 who signed $1 contracts forthe 10-week tour that finally raisedthe status of women&#8217;s tennis.Q&A with Keynote Speaker Todd Martin 12:00:00 AM<font face="Arial">August 2016 --&nbsp;<b>Todd Martin, CEO of the InternationalTennis Hall of Fame in Newport, R.I., willbe the keynotespeaker at theUSPTA AwardsLuncheon onTuesday, Sept.27.Q&A with Hall of Fame inductee Peter Burwash 12:00:00 AM<font face="Arial">August 2016 --&nbsp;<b>USPTA Master Professional Peter Burwashwill be inducted in the USPTA Hall of Fameat the World Conference in September.He is thefounder andpresident ofPeter BurwashInternational,which for 35years has beenthe world&#8217;slargest tennismanagementcompany operatingin 32 countries.Preview New Products, Services at the USPTA Buying Show 12:00:00 AM<font face="Arial">August 2016 --&nbsp;Be the first to view what&#8217;s newin tennis at the USPTA BuyingShow, Monday, Sept. 26,in Indian Wells, Calif.Silent Auction to Raise Funds for USPTA Foundation 12:00:00 AM<font face="Arial">August 2016 -- The USPTA Silent Auction benefitingthe USPTA Foundationwill once again be held in conjunctionwith the Buying Showduring the World Conference.Past items up for bid included tennisequipment, products and apparel; signedmemorabilia from top tennis stars suchas Roger Federer; event tickets; trips; giftcertificates; and donations from localcompanies in the USPTA World Conferencehost city.Put Your Playing Skills to the Test 12:00:00 AM<font face="Arial">August 2016 -- USPTA Professionals will havethe opportunity to show offtheir playing skills at theUSPTA World Conference inIndian Wells, Calif. The USPTA MastersInvitational, which last year was limitedto qualifiers from the Surface Championships,will be opened up to all currentUSPTA Professionals this year.Good to Great Characteristics of Outstanding Teaching Professionals 12:00:00 AM<font face="Arial">August 2016 -- We can all learn and growby studying and observingwhat great teaching professionalsdo on a daily basis.It is a best practice to identify the characteristicsthat make someone outstandingin their profession and attempt to masterand integrate those qualities into yourdaily routine.7 Reasons to Attend the USPTA World Conference 12:00:00 AM<font face="Arial">July 2016 -- Every year, USPTA puts on the premier event in the tennis industry at the World Conference. No other event brings together tennis-teaching professionals and coaches, manufacturers and industry representatives like this annually.World Conference Looks to Expand Role of Technology in Indian Wells 12:00:00 AM<font face="Arial">July 2016 -- At last year&#8217;s World Conference, USPTA connected tennis industry professionals and <span class="Apple-tab-span" style="white-space: pre;"></span>experts from all over the world. Using technology during the event made information easily accessible and communication quicker than ever.Meet Some 2016 Featured Speakers 12:00:00 AM<font face="Arial">July 2016 -- <font><b>Lorena Martin, Ph.D., USPTA, is an applied behavioral scientist, quantitative methodologist, and exercise physiologist who specializes in the use of statistical methods in health behaviors and sports performance.&nbsp;<br><br></b></font></font><div><font face="Arial"><img src="" style="border:0px solid black;float:Right;" height="200" width="200" alt=""></font></div><div><font face="Arial"><i><b>What is sports analytics and how did you become interested in it?<br></b></i>The science of analyzing datacollected from the athlete&#8217;s on- and off-court performance to gain insight anda competitive advantage is what sports analytics is all about.Things to do Around Indian Wells 12:00:00 AM<font face="Arial">July 2016 -- The Coachella Valley offers everything from shopping to museums to casinos. This region is also a magnet for nature lovers.Whys and Hows of Personal Branding 12:00:00 AM<font face="Arial">July 2016 -- <font>As USPTA is encouraging all&nbsp;teaching professionals to get their six credits through the professional development program, it&#8217;s important to understand the bigger picture &#8211; that professional development builds a teaching professional&#8217;s personal brand. So why is personal branding important?</font></font><div><font face="Arial"><br></font></div><div><b><font face="Arial">Job Demand</font></b></div><div><font face="Arial">As continuing education/professional development is becoming more mainstream in the business world, the same can be said in the tennis industry.