Newsletter - ADDvantage History Shows Growth of a Profession, the Start of an Industry 12:00:00 AM<font face="Arial">March 2017 -- On Sept. 23, 1927, a small group of tennis professionals gathered in an upper-story room of the Spalding building in New York City.Wilson Offers Special Pricing for New Ultra USPTA Ball 12:00:00 AM<font face="Arial">March 2017 -- Last September, the USPTA was thrilled to announce a comprehensive endorsement relationship with arguably the biggest name in the racquet sports industry &#8211; Wilson. For the last four months, both Wilson and the USPTA have been gearing up so that beginning in 2017 they could hit the ground running with a variety of initiatives that should be exciting to the membership.Tennis on Campus Should be Part of our Future 12:00:00 AM<font face="Arial">March 2017 -- For most people who grew up playing tennis, it seemed there were only two paths to take: (1) Work your tail off in the hopes of getting a college scholarship to a university, large or small, or whoever would take you, or (2) Play as much as you could through high school and then hang up the racquet for a future of recreational tennis to concentrate on studying for your future career in the main stream work force. &nbsp;&nbsp;</font><div><span class="Apple-tab-span" style="white-space:pre"><font face="Arial"></font></span></div><div><font face="Arial">Those two scenarios are still alive and well, but there is another very viable option &#8211; playing a club sport called Tennis on Campus (TOC) at the university of your choice.Diagnose, Then Cure: Doing Your Best for Your Students 12:00:00 AM<font face="Arial">March 2017 -- Something is wrong with your car. You suspect it is the transmission, but from your perspective cars operate via magical principles.Playing Tennis Linked to Longer Life 12:00:00 AM<font face="Arial">February 2017 -- Is tennis the true fountain of youth? New research indicates that playing tennis could be associated with longer life.</font><div><font face="Arial"><span class="Apple-tab-span" style="white-space:pre"><br></span>The British Journal of Sports Medicine recently released a study that finds that in terms of exercise, swimming, racquet sports and aerobics seem to be associated with the best odds of staving off death from any cause, and from heart disease and stroke in particular.</font></div><div><font face="Arial"><span class="Apple-tab-span" style="white-space:pre"><br></span>In the study, researchers analyzed data from 11 national annual health surveys for England and Scotland from 1994 to 2008. The analysis included 80,306 adults with an average age of 52.Five Foundation Blocks of Coaching 12:00:00 AM<font face="Arial">February 2017 -- Tennis is one of the hardest sports to play and coach. However, it can be the most rewarding if we use five foundation blocks: Committed, Organized, Attentive, Creative, and Heartfelt (COACH).The Key Principles to Operating a Profitable Tennis Program 12:00:00 AM<font face="Arial">February 2017 -- The key principles to operating a profitable tennis program will vary based on what type of program and the type of club or facility that your tennis program is affiliated with. Most tennis teaching in our country is done at a member-owned club, commercial club with high monthly dues, commercial club with lower monthly or annual dues, or not-for-profit club, school, university or park facility.Wilson to Launch New USPTA Tennis Ball 12:00:00 AM<font face="Arial">January 2017 -- Wilson Racquet Sports, the Official Equipment Sponsor for the USPTA, is releasing a new tennis ball, the Wilson Ultra USPTA All Court.&nbsp;</font><div><font face="Arial"><span class="Apple-tab-span" style="white-space:pre"><br></span>Scheduled to be launched Feb.Coaching Nine Valuable Life Lessons from Tennis 12:00:00 AM<font face="Arial">January 2017 -- Coaching. What exactly is coaching? Patterns on a chalkboard? The X&#8217;s and O&#8217;s of plays and formations run ad nauseam in practice until they become second nature to the athletes on a team? Recruiting of individuals to your team? It is all of these and more.Getting Philosophical 12:00:00 AM<font face="Arial">January 2017 -- I have been coaching college tennis for the past three years and it has been the most rewarding and joyful endeavor of my professional life. Working with college age student-athletes has been a great challenge and I truly love it.Handicapping Makes all Your Players Better 12:00:00 AM<font face="Arial">January 2017 -- Handicapping in tennis drills and games is to give the lesser player one or more advantages in order to try and equalize his chances of success with the better player. Conversely, handicapping creates a more difficult but doable challenge to the higher player.Prolong Your Career 12:00:00 AM<font face="Arial">January 2017 -- The USPTA is working hard to make tennis a sustainable lifelong profession. The U30 initiative along with the partnerships in insurance and retirement address both ends of the career ladder timeline.That’s a Wrap 12:00:00 AM<font face="Arial">November/December 2016 -- The boxes are unpacked, reports have been run, surveys reviewed and another World Conference is behind us. Indian Wells was a beautiful location and the 2016 conference was one of our highest attended in recent years with 840 registered attendees.</font><div><font face="Arial"><span class="Apple-tab-span" style="white-space:pre"><br></span>The self-check-in kiosks at registration were a huge success, for both staff and conference attendees.From Touring Pro to Teaching Coach 12:00:00 AM<font face="Arial">November/December 2016 -- Former professional tennis player Mark Woodforde was one of many USPTA members who attended this year&#8217;s World Conference. He&#8217;s best known as one half of &#8220;The Woodies&#8221; in his doubles partnership with Todd Woodbridge.Top Players Take Home Honors in USPTA’s $7,500 Masters Invitational 12:00:00 AM<font face="Arial">November/December 2016 -- The best of the best were on display last week at the &shy;USPTA Masters Invitational, with several of the USPTA&#8217;s top Surface Championship winners taking home a portion of the $7,500 prize money. The second annual USPTA Masters Invitational was held during the USPTA World Conference at the Hyatt Regency Indian Wells Resort &amp; Spa in Indian Wells, Calif.</font><div><font face="Arial"><span class="Apple-tab-span" style="white-space:pre"><br></span>This tournament, which replaced the International Championships, gave USPTA-certified Professionals an added opportunity to showcase their skills and earn more prize money.</font></div><div><font face="Arial"><span class="Apple-tab-span" style="white-space:pre"><br></span>Stefano Ianni of Miami earned the men&#8217;s open singles division title after defeating William Noblitt of Raleigh, N.C., by a final score of 6-3, 6-3.Education, Encouragement Keys to a Successful Career 12:00:00 AM<font face="Arial">November/December 2016 -- <font>In January of 2015, I wrote an article that appeared in Tennis Industry magazine titled &#8220;50 and Fired.&#8221; The article chronicled the travails of being fired from a job I had held for more than 21 years. Some of the territory covered was purely cathartic, but the bulk of the article attempted to do what I have tried to do my whole life, which is to teach others what I have learned.Setteo Supports Grassroots Tennis Business 12:00:00 AM<font face="Arial">November/December 2016 -- Technology and digitization have heavily impacted the professional tennis industry, but this is smoke and mirrors. According to a recent study from MIT, amateur tennis is the second worse digitized sport in the world.The Advantages of Serving American Style 12:00:00 AM<font face="Arial">November/December 2016 -- The sport and science of tennis has been my passion from earliest youth &#8211; as a competitive player, a professional coach, an adjunct university instructor of biomechanics and a tennis research scientist.</font><div><font face="Arial"><span class="Apple-tab-span" style="white-space:pre"><br></span>It is my experience that every tennis professional, myself included, can benefit from ongoing education. In 25 years of gathering and analyzing the only 3D motion analysis library of the world&#8217;s highest ranked professional tennis players in live tournament play, I have discovered that science can reveal hidden information that cannot be detected with the naked eye or with the slowest motion video.</font></div><div><font face="Arial"><span class="Apple-tab-span" style="white-space:pre"><br></span>Sometimes this quantitative data contradicts conventional schools of thought.</font></div><div><font face="Arial"><span class="Apple-tab-span" style="white-space:pre"><br></span>It has been my honor to share the findings from my laboratory with universities, in private consultation with some of the world&#8217;s greatest tennis coaches, with professional athletes, and at USPTA World Conferences and ITA conferences.Top 5 Reasons We Created an App for the USPTA World Conference 12:00:00 AM<font face="Arial">Sept./Oct. 2-16 -- There&#8217;s always a lot going on at the World Conference &#8211; seminars to attend, people to meet and places to go.Promote a Service Return Court 12:00:00 AM<font face="Arial">Sept./Oct. 2016 --<b> </b><font><b>Setting the Scene &#8211;</b>&nbsp;</font>What&#8217;s the second most important shot in tennis? Good question.Sweet 16 Reasons (for Serve ’n Volley in Doubles) 12:00:00 AM<font face="Arial">Sept./Oct. 2016 -- <font>How do you convince baseliners to serve and volley in doubles? Try these &#8220;Sweet 16 Reasons&#8221; to serve and volley.What’s Your Job? Make Tennis Fun! 12:00:00 AM<font face="Arial">Sept./Oct. 2016 -- Last spring I attended the &shy;USPTA Southern Convention at the Standard Club in Johns Creek, Ga., and I can honestly say I&#8217;ve never had so much valuable information squeezed into three days of learning.Competitive Edge: TGA Franchise, Passion for Tennis Give USPTA Pro Advantage in Market 12:00:00 AM<font face="Arial">Sept./Oct. 2016 -- USPTA Professional Stefan Gabler had the passion for teaching and growing his sport, and has found the competitive advantage in his North Carolina market by investing in a TGA Premier Youth Tennis (TGA) franchise.</font><div><font face="Arial"><span class="Apple-tab-span" style="white-space:pre"><br></span>&#8220;Building my own business in the sport I am most passionate about has been very exciting,&#8221; said the Durham-based former television and radio producer who has been a USPTA instructor for a decade.Tennis Marathon Breaks Guinness World Record and Supports ThanksUSA 12:00:00 AM<font face="Arial">August 2016 -- As morning broke on Saturday ofthe Fourth of July weekend, I was completing my 38<sup>th</sup> tennis match,in an attempt to break the Guinness World Record (GWR) for Most ConsecutiveOpponents in Tennis Singles. I was motivated by our military families and by theopportunity to bring attention to ThanksUSA, a non-profit organization thatprovides scholarships to military dependents.</font><p class="MsoNormal" style="margin-bottom: 6pt;"><font face="Arial"><o:p></o:p></font></p><p class="MsoNormal" style="margin-bottom: 6pt;"><font face="Arial">The journey started early in2016 when ThanksUSA and the Montgomery TennisPlex team of Jack Schore, VickiDatlow and Elliott Datlow were brainstorming on an event to bring attention tothe wonderful sport of tennis.Great Speakers on Tap for World Conference 12:00:00 AM<font face="Arial">August 2016 -- For the last few years, USPTAmembers Josh Jorgensen andLevander Kelley have been vyingfor the top spot as the USPTA&#8217;sTop Education Participant. Both makecontinuing education a priority, and theiraccolades are proof of that.