Newsletter - ADDvantage Marathon Breaks Guinness World Record and Supports ThanksUSA 12:00:00 AM<font face="Arial">August 2016 -- As morning broke on Saturday ofthe Fourth of July weekend, I was completing my 38<sup>th</sup> tennis match,in an attempt to break the Guinness World Record (GWR) for Most ConsecutiveOpponents in Tennis Singles. I was motivated by our military families and by theopportunity to bring attention to ThanksUSA, a non-profit organization thatprovides scholarships to military dependents.</font><p class="MsoNormal" style="margin-bottom: 6pt;"><font face="Arial"><o:p></o:p></font></p><p class="MsoNormal" style="margin-bottom: 6pt;"><font face="Arial">The journey started early in2016 when ThanksUSA and the Montgomery TennisPlex team of Jack Schore, VickiDatlow and Elliott Datlow were brainstorming on an event to bring attention tothe wonderful sport of tennis.Great Speakers on Tap for World Conference 12:00:00 AM<font face="Arial">August 2016 -- For the last few years, USPTAmembers Josh Jorgensen andLevander Kelley have been vyingfor the top spot as the USPTA&#8217;sTop Education Participant. Both makecontinuing education a priority, and theiraccolades are proof of that.International Tennis Hall of Fame Panelists 12:00:00 AM<font><font face="Arial">August 2016 --&nbsp;As a pioneer of women&#8217;s professionaltennis, <b>Rosie Casals</b>won 112 professionaldoubles titles, 12 ofwhich were GrandSlam doubles titles,five with long-timepartner Billie JeanKing. Casals and King were part of theOriginal 9 who signed $1 contracts forthe 10-week tour that finally raisedthe status of women&#8217;s tennis.Q&A with Keynote Speaker Todd Martin 12:00:00 AM<font face="Arial">August 2016 --&nbsp;<b>Todd Martin, CEO of the InternationalTennis Hall of Fame in Newport, R.I., willbe the keynotespeaker at theUSPTA AwardsLuncheon onTuesday, Sept.27.Q&A with Hall of Fame inductee Peter Burwash 12:00:00 AM<font face="Arial">August 2016 --&nbsp;<b>USPTA Master Professional Peter Burwashwill be inducted in the USPTA Hall of Fameat the World Conference in September.He is thefounder andpresident ofPeter BurwashInternational,which for 35years has beenthe world&#8217;slargest tennismanagementcompany operatingin 32 countries.Preview New Products, Services at the USPTA Buying Show 12:00:00 AM<font face="Arial">August 2016 --&nbsp;Be the first to view what&#8217;s newin tennis at the USPTA BuyingShow, Monday, Sept. 26,in Indian Wells, Calif.Silent Auction to Raise Funds for USPTA Foundation 12:00:00 AM<font face="Arial">August 2016 -- The USPTA Silent Auction benefitingthe USPTA Foundationwill once again be held in conjunctionwith the Buying Showduring the World Conference.Past items up for bid included tennisequipment, products and apparel; signedmemorabilia from top tennis stars suchas Roger Federer; event tickets; trips; giftcertificates; and donations from localcompanies in the USPTA World Conferencehost city.Put Your Playing Skills to the Test 12:00:00 AM<font face="Arial">August 2016 -- USPTA Professionals will havethe opportunity to show offtheir playing skills at theUSPTA World Conference inIndian Wells, Calif. The USPTA MastersInvitational, which last year was limitedto qualifiers from the Surface Championships,will be opened up to all currentUSPTA Professionals this year.Good to Great Characteristics of Outstanding Teaching Professionals 12:00:00 AM<font face="Arial">August 2016 -- We can all learn and growby studying and observingwhat great teaching professionalsdo on a daily basis.It is a best practice to identify the characteristicsthat make someone outstandingin their profession and attempt to masterand integrate those qualities into yourdaily routine.7 Reasons to Attend the USPTA World Conference 12:00:00 AM<font face="Arial">July 2016 -- Every year, USPTA puts on the premier event in the tennis industry at the World Conference. No other event brings together tennis-teaching professionals and coaches, manufacturers and industry representatives like this annually.World Conference Looks to Expand Role of Technology in Indian Wells 12:00:00 AM<font face="Arial">July 2016 -- At last year&#8217;s World Conference, USPTA connected tennis industry professionals and <span class="Apple-tab-span" style="white-space: pre;"></span>experts from all over the world. Using technology during the event made information easily accessible and communication quicker than ever.Meet Some 2016 Featured Speakers 12:00:00 AM<font face="Arial">July 2016 -- <font><b>Lorena Martin, Ph.D., USPTA, is an applied behavioral scientist, quantitative methodologist, and exercise physiologist who specializes in the use of statistical methods in health behaviors and sports performance.&nbsp;<br><br></b></font></font><div><font face="Arial"><img src="" style="border:0px solid black;float:Right;" height="200" width="200" alt=""></font></div><div><font face="Arial"><i><b>What is sports analytics and how did you become interested in it?<br></b></i>The science of analyzing datacollected from the athlete&#8217;s on- and off-court performance to gain insight anda competitive advantage is what sports analytics is all about.Things to do Around Indian Wells 12:00:00 AM<font face="Arial">July 2016 -- The Coachella Valley offers everything from shopping to museums to casinos. This region is also a magnet for nature lovers.Whys and Hows of Personal Branding 12:00:00 AM<font face="Arial">July 2016 -- <font>As USPTA is encouraging all&nbsp;teaching professionals to get their six credits through the professional development program, it&#8217;s important to understand the bigger picture &#8211; that professional development builds a teaching professional&#8217;s personal brand. So why is personal branding important?</font></font><div><font face="Arial"><br></font></div><div><b><font face="Arial">Job Demand</font></b></div><div><font face="Arial">As continuing education/professional development is becoming more mainstream in the business world, the same can be said in the tennis industry.Adding Time and Focus to Tennis Instruction 12:00:00 AM<font face="Arial">July 2016 -- The challenge for me as an instructor is to understand why it is so hard for a tennis player to move beyond the 3.5 level. Beginning students seem to move quickly to 3.0.TGA’s New Tennis Center Opens Doors for USPTA Professionals 12:00:00 AM<font face="Arial">July 2016 -- As a global leader in aerospace and health care/biotechnology, Houston is no stranger to innovation. Texans think big.Guinness World Record Tennis Challenge for ThanksUSA 12:00:00 AM<font face="Arial">June 2016 -- A heart of gold, an indomitable spirit, and a rigorous workout regimen - those are the ingredients 61-year-old USTA official and competitive tennis manager Bonnie Vona is depending on to propel her through a daunting 72-Hour Tennis Marathon Challenge in support of military families.</font><div><font face="Arial"><br>The Virginia mother of two women, one of whom is a First Lieutenant in the Army, is preparing to surpass the Guinness World Record number - 36 - for most consecutive opponents in tennis singles. Vona expects to reach 44 matches at the Montgomery TennisPlex in Maryland.Start Making Plans for the USPTA World Conference 12:00:00 AM<font face="Arial">June 2016 -- The USPTA World Conference is shaping up to be a great event. Speakers and courses are being finalized, parties planned, award winners notified, and buying show organized.Mental Toughness 12:00:00 AM<font face="Arial">June 2016 -- In order to perform at the highest level, mental toughness is one of the key ingredients to being &shy;successful.&nbsp;</font><div><font face="Arial">&nbsp;<br>Recently I had the pleasure and honor to teach and work with Dr.The Tiebreaker Plan 12:00:00 AM<font face="Arial">June 2016 -- We just needed to win one of the tiebreakers and we were in the nationals,&#8221; so comments a competitive 3.5 player. With league tennis, this is the new reality &#8211; you really need to know how to play and win tiebreakers.USPTA Joins PHIT America, a National Campaign Helping America Get More Active, Fit & Healthy 12:00:00 AM<font face="Arial">June 2016 -- USPTA has become a sponsor of PHIT America, a national charity and campaign to fight the &#8220;inactivity pandemic&#8221; that is seriously affecting the health of Americans and our healthcare costs. &nbsp;This non-profit, started by the sport and fitness industry, promotes grassroots programs and new legislation to influence Americans to be more active, fit and healthy through the consumer website</font><div><font face="Arial"><br></font></div><div><font face="Arial"><b>Who is PHIT America?</b></font></div><div><font face="Arial">PHIT America is dedicated to increasing physical activity and fitness to improve the health of all Americans.USPTA Returns to California for Annual World Conference 12:00:00 AM<font face="Arial">May 2016 -- After three long years, the USPTA World Conference is heading back to the West Coast and a brand new location &#8211; the beautiful and serene Indian Wells, Calif. Join us in sunny California at the Hyatt Regency Indian Wells Resort &amp; Spa, Sept.Enhance Your Performance With Compression Apparel 12:00:00 AM<font face="Arial">May 2016 -- F<font>or today&#8217;s tennis player, much of the equipment has changed dramatically from what was considered &#8220;performance&#8221; in the 1980s and 1990s. Racquets have evolved from wooden to carbon fiber to high-end performance materials such as TeXtreme, Balsalt, Aero, Speed and Burn.Master the Power of Doubles Instruction 12:00:00 AM<font face="Arial">May 2016 -- <font>Teaching doubles can and should provide some of the most powerful and useful tools to our students that they can use throughout their lives. A teaching pro should develop a player to be connected to his or her partner, both mentally and physically.Creating Passionate Problem Solvers on the Court 12:00:00 AM<font face="Arial">May 2016 -- A<font>s a coach, what is your greatest joy? Is it seeing your player win a match? Or is it seeing your player utilizing a philosophy you helped foster to confidently change the course of a match that shows his or her love and respect for the game? While each coach approaches this answer personally, I want to suggest that the best way to create tennis players for life is to ensure they understand completely the problem- solving aspect of the game. <br><br>One the greatest joys I find as a coach comes with seeing a player get the point of strategies and drills in such a way that he or she incorporates those strategies and drills into a whole approach to the game, as opposed to using them just to win a particular match.